Casacostanera

Client Casacostanera

Casacostanera

Casacostanera is one of the most important and exclusive shopping malls in Santiago, located in an upmarket commercial area, with major national and international retailers, as well as top-level entertainment and food venues. It is a place full of demanding customers with a strong connection to the surrounding neighbourhood.

Challenge:

The challenge was to design a web experience for users looking for information on a medium-sized shopping mall, so that potential visitors could easily find the shops and leisure areas.

Result:

We proposed a visual look & feel in line with the Casacostanera brand manual, promoting the use of easy-to-read elements and images, with improved lighting that created a warm atmosphere, as reflected in the shopping mall’s architecture.

Impact:

The new website has improved the way in which the different brands communicate their activities, events, workshops and seasonal sales. It also made communication more flexible during periods when the shopping mall’s activities were affected by quarantine measures.

“Working with Ilógica has always been a pleasure. They constantly support and advise us on innovation issues and how to do things better; they are very open and committed to the brand and have excellent response times, which is essential in a fast-paced retail environment”.

Patricia Gómez, Head of Marketing, Casacostanera.

Casacostanera