Casacostanera is one of the most important and exclusive shopping malls in Santiago, located in an upmarket commercial area, with major national and international retailers, as well as top-level entertainment and food venues. It is a place full of demanding customers with a strong connection to the surrounding neighbourhood.
The challenge was to design a web experience for users looking for information on a medium-sized shopping mall, so that potential visitors could easily find the shops and leisure areas.
We proposed a visual look & feel in line with the Casacostanera brand manual, promoting the use of easy-to-read elements and images, with improved lighting that created a warm atmosphere, as reflected in the shopping mall’s architecture.
The new website has improved the way in which the different brands communicate their activities, events, workshops and seasonal sales. It also made communication more flexible during periods when the shopping mall’s activities were affected by quarantine measures.
Indicators such as page views, bounces and session stickiness have improved by 25% compared to the previous website.
The number of people registered for activities has increased by 34%.
Enhancing the contact experience A simple and fun website.
The new Casacostanera website increased and improved contact with customers (many of whom live or work in the area), allowing them to partake in the many face-to-face — and for a while, remote — activities at the mall. This was done by posting events with registration forms that are much simpler, quicker to fill out and that get immediately validated, which allowed for a tighter control of those attending.
“Working with Ilógica has always been a pleasure. They constantly support and advise us on innovation issues and how to do things better; they are very open and committed to the brand and have excellent response times, which is essential in a fast-paced retail environment”.
We integrated with Mailchimp mailing lists, the platform currently used by the client to send mass email marketing to its customers. This helped us to streamline the database, increasing key performance indicators such as open rates, reduced bounces and increased interaction per click. This was in addition to managing customer data efficiently and responsibly.