Sky Costanera
Sky Costanera is the Cencosud S.A. business unit responsible for operating the tourist viewpoint located on the 60th and 61st floors of the Torre Costanera Centre, the tallest building in Latin America.
Challenge:
The challenge was to present viewpoint visitors with a fun, educational and entertaining experience that would guide them through the city’s various landmarks and let them appreciate Santiago’s importance as a tourist destination.
Result:
After a collaborative creative process between the teams at Cencosud and Ilógica, the project was taken one step further by offering a historical tour at Sky Costanera. Here, users could witness Santiago as they had never seen it before, through an App that transported them to the past and put them at the centre of that world.
Impact:
The Sky Costanera App became the most downloaded App during its launch and the following months, and is now a perfect companion and digital souvenir for all those who visit the viewpoint. A memorable experience at 300 metres above sea level.
50,000+ downloads.
Fact sheets for 100 geographical, architectural and tourist landmarks of Santiago.
Historical digital views of Santiago between 1810 and 2020.
Historical Research Putting Santiago at the centre of the world for thousands of people every day
One of the App’s key features is the ability to see what Santiago was like in the past through the digital reconstruction of historical images.
This entailed in-depth historical research into pictures of Santiago, using the location of Sky Costanera (in the district of Providencia) as a reference point, to understand what the city was like between 1810 and 2020.
Photographs from the National Archive, the Military Geographic Institute and the National Library, together with collaboration from organizations and individuals, allowed us to recreate the views of Santiago at different points in history, as accurately as possible. We have continued to improve them based on comments provided by the users themselves.
Over time, this project has become an educational tool for students who visit Sky Costanera on school outings, letting them enjoy the unique experience of viewing historical images from the highest point in Santiago.
“The challenge with Ilógica was learning how to drive and steer many ideas and international references, decanting them into an App that could succeed in capturing our vision of what Sky Costanera should become for tourists and Chileans visiting it, with its main focus on the city of Santiago, now and in the past.”
A digital experience for thousands of tourists
More than 100,000 downloads
on user smartphones from more than 50 different countries.
Continuous improvement
in design, content and constant improvements in the App experience.
24/7 Support
We provided additional hosting services using our own servers and 24/7 support through monitoring tools to ensure the App’s smooth operation.