Banco Estado

Banco Estado Microempresas is part of the only state-owned bank in Chile, and specializes in serving the finance needs of entrepreneurs and micro-entrepreneurs. In 2013 Great Place to Work selected it as Chile’s best place to work.

Challenge:

The challenge was to provide a better user experience, which increased employee participation by developing a new digital communication ecosystem based on the company’s corporate intranet.

Result:

A dynamic platform that works as a corporate network, an HR management system, a social network, a means of communication, an online marketplace, and a radio, among other things. All of this is done to strengthen the sense of community through the use of the platform.

Impact:

The new BEME Al Día intranet allowed hundreds of workers to access a modern platform that can be accessed from all kinds of devices, pushing corporate communications to a level of greater social participation, in keeping with the organization’s strong corporate culture.

More than 1,000 users access the platform every day.

“For us, Ilógica is so much more than just another supplier. Throughout our years of working together we have become a real team that goes above and beyond solving mere technical requirements. Both teams are fully invested in developing ideas, improvements and new implementations for our intranet. All of this has been possible thanks to our interdisciplinary work, which is based on people, good interpersonal relationships, continuous work methodologies, the experience of its members and their know-how. Every year we set ourselves new challenges and Ilógica is our partner to support and develop our proposals. They share our dreams and play an essential role in making them come true.”

María Eugenia Guerra Venegas, Head of Communications and Public Affairs.

Community

Encouraging participation was one of the project’s central themes.

Multiplatform

We developed the website and App, creating informative, social, administrative and transactional channels, which allowed for a collaborative network focused on continuous and effective communication.

Next project

Product and service design

Laboratorio Chile