Ditec Automóviles S.A.

DITEC is the Chilean representative of luxury car brands such as Volvo, Porsche, Jaguar and Land Rover, both for vehicle sales and after-sales services.

Challenge:

The challenge was to outline a strategy for digital channels and touchpoints which would allow for a more customized shopping experience and services.

Result:

We developed the necessary tools to improve customer relations, creating deposit/purchase flows, quotes, etc.

Impact

We succeeded in improving digital communications and the customer experience, allowing users to perform tasks such as paying for reservation deposits or loan instalments online, or making online comparisons.

Payment and reservation system

We developed an online reservation system for all units on sale, facilitating the commercial process by integrating our service with Transbank, whereby the purchase only needs to be completed in person at the sales room.

Back office services

We enabled and optimize the business processes, making internal systems work together to facilitate customer interaction in purchasing and communication flows.

Comparator

We created an app to compare between different types of vehicles according to their characteristics and user needs, helping customers to check things such as their equipment, technical data, specifications, price, etc.

“We have been working together with Ilógica for more than 2 years on different projects. We started with the new website project, a major step for our company as we added new features and an online reservation process. We followed by adding integrations with very important systems in the car industry, improved the web experience and developed several satellite projects that are now part of an entire digital ecosystem of solutions”.

Alberto Salinas, IT Manager, Ditec S.A.

Ditec Automóviles

Next project

Product and service design

Laboratorio Chile